Get ready for a magical experience at the upcoming Gingerbread Festival, a fantastic Christmas celebration that promises to fill your heart with joy! Taking place on Saturday, December 2nd from 10 am to 2 pm, this enchanting event follows the Salem City Christmas parade and will be hosted at the charming Longwood Park and Salem Museum.

This festive extravaganza features heartwarming events, including the En L’Air Academy of Dance and Acrobatics’ Christmas Festival Show, the all-new Southwest Virginia Wildlife Center Education Gingerbread Festival Program, and beloved favorites like Santa Claus and Mrs Claus. The true spirit of the season comes to life with enchanting attractions like festival vendors, the Gingerbread House Competition, the Marshmallow Roast, face painting, and so much more.

Gingerbread Festival logo

Gingerbread Trail Map

Find all the Gingerbread Cottages around town, and scan the QR code on the back of each and every cottage to enter the Gingerbread Trail Sweepstakes, brought to us by Blue Eagle Credit Union.

Frequently Asked Questions

  • When is the Gingerbread Festival taking place?

December 2nd 2023, from 10AM to 2PM.

  • Where is the Gingerbread Festival located?

The festival will take place at Longwood Park and the Salem Museum in Salem, VA.

  • Is there an admission fee?

There is no admission fee for the Gingerbread Festival. Food, drinks, and activities may require payment.

  • Can I participate in the gingerbread house decorating contest?

You absolutely can and should! Simply email us or register by clicking on the “Gingerbread House Competition” on this page.

  • Is the Gingerbread Festival family-friendly?

The Gingerbread Festival is suitable for children and families, and we are planning many child-friendly activities and entertainment.

  • What food and beverages will be available?

There will be several food trucks and drink stations for festival goers to eat and drink on site. Outside food and drinks are allowed at the park. Food and drink are not allowed in the Salem Museum.

  • Is there parking available at the festival?

There is limited parking availability at Longwood Park. There is also parking available at the Salem Museum. But the festival is a short walk away from Downtown Salem City, where you will find more parking opportunities.

  • Are pets allowed at the Gingerbread Festival?

Pets are not allowed at Longwood Park or the Salem Museum.

  • Is the festival wheelchair accessible?

Longwood Park is wheelchair accessible and there are a few parking spaces for persons with disabilities available. The Salem Museum is wheelchair accessible and has handicapped parking available.

  • How do I get involved as a vendor/exhibitor?

Email us or click on the “Become a Vendor” button on this page.

  • Are there any special events or guest appearances scheduled?

Santa Claus and his wife will make a very special appearance at the Gingerbread Festival! We also expect Sparky the Fire Dog, Mugsy from the Red Sox, and Rocco from Roanoke College to come and say hi to everyone!

  • Can I volunteer at the Gingerbread Festival?

Volunteer opportunities are exclusive to Chamber Members.

  • What’s the best way to get updates and announcements about the festival?

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